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Alphabet hopes to double EV adoption in the UK

The company’s new consultancy service, AlphaElectric, launches later this month. Run by Alphabet’s eMobility team, it will provide clients with a bespoke business case to show where plug-in cars and vans can work on their fleet, and is aimed at removing barriers and boosting confidence in the products.

Although Alphabet is part of the BMW Group, AlphaElectric will be offered across the full range of plug-in vehicles, regardless of manufacturer. The company said a wider choice of vehicles and the government’s £37m investment in infrastructure would both help the market to grow.

Richard Schooling, CEO of Alphabet, said: ‘While there is so much talk about limited battery life, car performance and available charging points, we think the single biggest barrier to EV adoption, both privately and corporately, is lack of joined-up thinking.

‘Manufacturers of various new EV models have possibly focused on the benefits of their own vehicles, with not enough time and effort being spent on helping the business or driver to overcome their fears about adopting a new technology.’

 

Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.

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