An unusual advert for the benefits of telematics
The California-based carmaker is a few months away from launching its electric Model S executive car here in Europe, and there's a right hand drive version coming to the UK at the end of this year. It won't knock the Germans off the volume top spot, but long range, high performance and keen pricing are all expected to be selling points.
In North America, it's already shipping cars to customers and the press have been driving production versions for months. One of these titles is the New York Times, which recently posted a fairly damning long-distance drive story ending with a trip on a flatbed recovery truck once the Model S had run out of charge. But, unknown to the journalist, Tesla had been watching closely and on Wednesday it published a very thorough rebuttal based on detailed telematics data gathered during the drive.
It's worth taking a few minutes to read through, as the detail is incredible: