BMW i3 available through Amazon Japan
The i3 launched in Japan last April, and 46 of the country’s 185 BMW dealers now have dedicated sales staff. BMW also has a team of mobile sales advisors, for areas where there is no dealer coverage.
Launching on amazon.co.jp this month offers an even broader sales model, claimed to be the first in Japan but also unique globally, as BMW looks to evolve in line with consumer trends. Buyers put money down through the website and lease the vehicle over a 60-month period through BMW in Japan.
Alex Grant
Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.
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