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BMW plug-in hybrids to get iPerformance branding

The iPerformance branding will debut on long and short-wheelbase versions of the 7 Series Plug-in Hybrid, which will feature a BMW i logo on the wings and blue elements in the grille and wheel hubs, matching the i3 and i8.

Customers will be able to take advantage of the 360° ELECTRIC products and services, including the BMW i Wallbox, bespoke ConnectedDrive features and the ChargeNow public charging access.

Shortly afterwards, this will be rolled out to other plug-in hybrids, including the X5 xDrive40e, the 330 e and 225d xDrive, all of which use battery, motor and control system technology derived from BMW i models.

Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.

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