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DriveNow adds 400 BMW i3s to Copenhagen car sharing fleet for Arriva scheme

The vehicles will be available to hire from 3 September under a franchise scheme being run by DriveNow, the joint car sharing venture of the BMW Group and Sixt SE, for transport operator Arriva.

Importantly, the all-electric fleet is also interconnected with public transport, with BMW saying that “The future-orientated business model stands for even more targeted orientation of individual mobility towards the needs of people in metropolitan regions.”

Dr Bernhard Blättel, head of BMW Group mobility services, added: “Here in Copenhagen we are now already witnessing mobility of the future. It is on-demand technology, interconnected, quiet and electric. We are pleased to be able to introduce the capabilities of the BMW i3 and our expertise in future-orientated mobility concepts here in the Danish capital.”

Regarding the collaboration with Arriva he added: “We are not rivals, but cooperate with the providers of public transport in order to further develop urban mobility in a customer-oriented and sustainable way.”

Nikolaj Wendelboe, CEO of Arriva Denmark, said: “We are proud and very happy to introduce this innovative solution to the city of Copenhagen together with our strong business partners. Furthermore, I am confident that DriveNow will prove as a unique opportunity for people to try out and enjoy the green means of transportation. This will contribute to a breakthrough for the electric cars.”

Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.

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