Workbench Logo
Workbench Logo
Workbench Logo
Workbench Logo
Workbench Logo

Hyundai announces new Project IONIQ strategy at Geneva

Available in hybrid, plug-in hybrid and electric versions and said to be the first vehicle with all three drivetrain types, the IONIQ also lends its name to a new R&D project that aims to uncover “innovative products and services”.

The three main research areas of Project IONIQ are about predicting changes in future mobility and studying possible scenarios, developing new types of mobility according to changes in society and people’s lifestyles and creating new service models and mobility experiences that extend the role and definition of ‘cars’.

“The future mobility lifestyles that we envisage is about staying connected to our daily lives all the time without being bound by the limitations of time and space,” said Euisun Chung, vice chairman of Hyundai Motor. “We are determined to make this a reality so that everyone can enjoy better, more fulfilling lives.”

Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.

Leave a comment

You must be logged in to post a comment.