The firm said joining the new zero-emission race series was a natural step for the Mahindra Group, which makes the Mahindra Reva EV.

‘We strongly believe that Formula E can provide an excellent global showcase for our electric vehicle technology,’ said Anand Mahindra, chairman and managing director of Mahindra Group. ‘With advanced operations and expertise in electronics, IT, automotive technologies and manufacturing, we are already seeing the fusion of this technology into our electric vehicle operations. Racing will further accelerate that trend while Formula E is set to raise awareness globally about the benefits of electric vehicles.’

The Mahindra Racing Formula E Team joins IndyCar outfits Andretti Autosport and Dragon Racing, Asia’s China Racing and Super Aguri and European squads Drayson Racing, e.dams and Audi Sport ABT.