Due to launch early next year, the campaign will include radio, digital and print advertising as well as the creation of an online information resource which will aim to raise awareness, bust myths and answer common questions about ULEVs.

The move has been praised by Renault, with the carmaker’s UK managing director saying: ‘We welcome the initiative the Government are taking to encourage consumers to understand the benefits of ultra-low emission vehicles.  We are genuinely passionate about our industry reducing our CO2 emissions and Renault will play a major part in this drive with our Zero Emission range – the ultimate ultra-low emission vehicle! The market for these vehicles is very much in the early stages of growth and at a critical point for continued mainstream adoption and so this campaign is very welcome to tackle the challenges we face.’