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OLEV to run ultra low emission vehicle awareness campaign

Due to launch early next year, the campaign will include radio, digital and print advertising as well as the creation of an online information resource which will aim to raise awareness, bust myths and answer common questions about ULEVs.

The move has been praised by Renault, with the carmaker’s UK managing director saying: ‘We welcome the initiative the Government are taking to encourage consumers to understand the benefits of ultra-low emission vehicles.  We are genuinely passionate about our industry reducing our CO2 emissions and Renault will play a major part in this drive with our Zero Emission range – the ultimate ultra-low emission vehicle! The market for these vehicles is very much in the early stages of growth and at a critical point for continued mainstream adoption and so this campaign is very welcome to tackle the challenges we face.’

Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.

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