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Outlander PHEV takes 43% of July Plug-in Car Grants

Launched at the start of April, the Outlander PHEV offers fully-electric four-wheel drive at up to 75mph for up to 30 miles on the NEDC test, resulting in company car tax-efficient CO2 emissions of 44g/km. Mitsubishi has priced the vehicle at the same level as the equivalent 2.2-litre diesel automatic, after the £5,000 Plug-in Car Grant.

As of the end of June, the car had recorded over a third of all plug-in hybrid sales in the UK for the first half of the year, despite only two months on sale. One month later, it has helped boost July sales by 197% from 397 units in 2013 to 1,181 in 2014, and year-to-date sales up 32.2% to 7,171 units, with the Outlander PHEV accounting for over a just over a third of that volume.

Toby Marshall, director of sales and marketing for Mitsubishi Motors in the UK, said: 'Now that the sales figures are in for July, it is clear to see we have made significant progress so far this year. The addition of the game-changing Outlander PHEV to our vehicle line-up has helped boost Mitsubishi brand awareness, increasing sales of all models in our range.'

Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.

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