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Tesla Model S delivered to first European customers

In its Q2 financial results, the California-based carmaker said it sees Norway as a key market – expecting to sell 800 vehicles there this year, and with plans to roll out its Supercharger network of free fast charge units across 80% of the country’s population.

The company now has its European headquarters in Amsterdam, with final assembly for the region’s customers taking place at a plant in the nearby Tilburg. It said orders from European customers had increased each month since February, and as a result it had opened eight new retail locations in the region.

In Q3, the company will begin production of a right-hand drive Model S which will be sold in the UK, and Tesla has ambitions to attract fleet customers due to its tax-efficiency.

With global orders on the rise, production increased by 25% during Q2, exceeding the 4,500 units projected at the start of the year to reach a total 5,150 cars at its factory in California. By the end of 2014, Tesla is expecting production to exceed 40,000 units per year.

Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.

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