According to a report by Bloomberg, EV sales in China may rise to 100,000 to 400,000 vehicles a year by 2017 to 2018.

Jun Seki, head of Nissan’s China business, told Bloomberg that Nissan expects to win about a fifth of the market. He added that actual demand will depend on the price of EV models, consumer anxiety about their range and ease of access to charging stations.

‘China is serious about pushing the adoption of new-energy vehicles, and no other country can compare with the subsidies that it’s giving out,’ Seki said to Bloomberg at the company’s headquarters in Yokohama, Japan. ‘The charging infrastructure will improve as sales volumes rise.’

Nissan will begin selling the first electric model – the e30 – under its China-only Venucia brand this year.

According to China Auto Web, the Chinese market of plug-in electric vehicles (PEVs) expanded 37.9% last year to 17,600 units, which included 14,604 pure electrics and 3,038 plug-in hybrids.