B–ON, the electric mobility provider, announced today the appointment of key senior executive Nicolas Tschann as chief commercial officer (CCO).

Nicolas Tschann, chief commercial officer of B-ON

Tschann was recently head of light commercial vehicles at Nissan and joins the company as it expands its European footprint to new markets with its line-up of productive vehicles and tools.

Tschann joined the company on 1 July to spearhead a series of ride and drive events. Running from 2 to 10 July, B–ON brought its all-electric Pelkan light commercial vehicle (eLCV) to select customers and media in Hilden, Germany, followed by Verona, Italy. In addition to reviewing the Pelkan, attendees were also given demonstrations of B–ON’s accompanying ecosystem of fleet management and energy management services, which together create a one-stop-shop for electrifying medium and large fleets.

Tschann, a French native, has built a career spanning more than two decades as a global automotive executive with key roles in marketing, sales, network development, product definition, and product launch. He joined Japanese automotive giant Nissan in 2001 and was one of the first to launch the Infiniti luxury brand in Europe in a start-up mode. He then escalated roles at Infiniti, both Europe and in global HQ in Hong Kong, before returning to his native Paris and leading Nissan’s commercial vehicle division in Europe.

Tschann joins B–ON on the heels of the announcement of the company’s strategic partnership with global automaker Chery, which includes a joint venture for the development, production and sale of low-cost electric commercial vehicles. The partnership will provide B–ON access to Chery’s manufacturing, supply chain, and engineering resources, while Chery gains B–ON’s network for sales, aftersales, and branding in Europe and North America.

“Nicolas’ global experience, including ties to both Europe and China, will make him a huge asset to us as we continue to scale our business,” said Bruno Lambert, CEO and co-founder of B–ON. “We welcome him on board at the perfect time, as our cost-effective Pelkan undertakes its first European tour. It will be a big summer for B–ON.”

“B–ON combines a cutting-edge supporting software suite with a safe, high-quality electric van that even comes with a fair price tag,” said Tschann. “It’s an unbeatable combination, and I’m so excited to be part of the team working to take our market-leading commercial offering for fleets to the next level.”