BP has launched its first new-format EV charging and convenience hub, dedicated solely to EV drivers and retail customers.

The EV charging and convenience hub is dedicated solely to EV drivers and retail customers

Fuel has been removed from the site, which is located at Cromwell Road on the A4 in Hammersmith, London, and five ultra-fast BP Pulse 300kW chargers installed, each capable of charging two cars simultaneously, with canopies over the chargers.

The site also gets a redesigned convenience store, with upgraded Wildbean Cafe and M&S Food offer, to cater especially for EV drivers and customers on the go.

BP said the combined food, drink and convenience offer reflects the increase in drivers’ expectations of services they want to access while their car is charging.

Richard Bartlett, SVP for BP Pulse and mobility & convenience, Europe, elaborated: “This new format site is not just about providing fast, reliable charging where drivers need it but also delivering an outstanding retail experience, in a strategic location connecting central London with Heathrow and the west of England.

“Whether you’re looking for EV charging, traditional fuel, or just a great place to rest and recharge, BP is ready to become first choice for customers on the roadside.”

The opening of Cromwell Road adds the fifth charging hub to BP Pulse’s west London charging corridor along the A4 to Heathrow. The BP Pulse network now has almost 3,500 rapid and ultra-fast charge points, including at over 225 BP retail sites.

But it’s also part of the company’s broader strategy to evolve its mobility and convenience network across the UK, meeting customers’ needs across all fuel types.

As well as optimising existing sites, by adding BP Pulse EV charging to its fuel and retail offer, BP will also develop new EV charging hubs with enhanced convenience offers that match customer needs.

More than 50% of BP’s customers in the UK visit its retail sites purely to shop – and the business is using live sites and customer feedback to inform the next stage of its convenience retail offer.