Drivers want manufacturers to dramatically increase investment in hydrogen technology on the back of a strong appetite for alternative to electric vehicles.

The study found 63% of respondents said OEMs should invest as much time and money on developing hydrogen fuel cell electric vehicles as with battery electric vehicles

Carried out following the publication last year of the Government’s hydrogen strategy, the survey by Venson Automotive Solutions found 63% of respondents believe vehicle manufacturers should invest as much time and money on developing hydrogen fuel cell electric vehicles (FCEVs) as they are with battery electric vehicles (BEVs).

The survey also found that respondents were very open to FCEVS, assuming that price, availability and the charging infrastructure were comparable to the BEV alternative. A total of 11% said they would definitely choose a hydrogen vehicle while only 7% more would opt for an EV. Meanwhile, 39% would consider both EV and hydrogen and make an informed choice based on budget and vehicle model preferences, while just 6% would use emissions credentials as the deciding factor.

Alison Bell, marketing director for Venson Automotive Solutions, said: “Although drivers are looking at how they can reduce the environmental impact of their vehicles, the old priorities still take precedent. We all want to do what we can to reduce our emissions but not many of us can afford to be led entirely by the emissions data. The vehicle must still be both affordable and suitable for the individual driver’s requirements. The range of electric vehicles has grown rapidly, and with the right investment and innovation, hydrogen vehicles should soon follow suit.”

A latest Venson white paper is available to help fleet managers make informed and objective decisions and include the best vehicle options on their fleets. The ‘On the Road to Hydrogen’ guide highlights the pros and cons of electric, hydrogen fuel cell and natural gas power options for various fleets, and explains how hydrogen is being used successfully in local fleets and on constructions sites but additional infrastructure will be essential for mainstream adoption.

Alison Bell continued: “It is undeniable that more investment is needed in hydrogen powered vehicles, fuel production and refuelling infrastructure. However, it is also essential that consumers and fleet drivers are provided with more information on the benefits and options available. Hydrogen may not be a practical option for all fleets today, but it needs to be considered for use in the future, as increased investment leads to falling prices, wider choice and better infrastructure.”

To download a copy of Venson’s ‘On the road to Hydrogen’ white paper, click here.