Electric Ford Puma Gen-E delivers 233-mile range from £29,995
Ford’s newest and smallest electric car is now here in the UK in the form of the fully electric Puma Gen-E.
On sale from £29,995, the new arrival is based on the best-selling petrol Puma and gains a new electric powertrain, delivering more choice for drivers.
The Hyundai Kona and Jeep Avenger rival features a 168hp electric motor, sourced from Ford’s converted Halewood plant that’s now producing components for its EVs. This is teamed up with a 43kWh battery, delivering up to 233 miles of WLTP combined range and some 325 miles of urban range.
It’s able to charge at up to 100kW DC, enabling a 10-80% charge in around 23 minutes. A maximum AC charge speed hasn’t been revealed yet. The Puma Gen-E is also good for a 0-62mph sprint in 8.0 seconds.
A simplified electronic shifter behind the steering wheel enables quick switching between drive, neutral and reverse and there’s selectable one-pedal driving.
Ford has expanded the Puma’s MegaBox boot storage space to become a massive GigaBox, giving up to 574 litres of room for luggage with the rear seats in place, and there’s a 43-litre ‘frunk’ in the space vacated by the petrol engine. The interior also features a sliding central armrest and raised centre console.
It’s marked out from the petrol version with a ‘shield’ design that replaces the conventional grille and takes inspiration from the Mustang Mach-E. The Puma Gen-E also gains sporty rear spoiler and bespoke alloy wheel designs to distinguish it and aid aerodynamics.
Two grades are available from launch: the £29,995 Select Model and the £31,995 Premium Model.
Standard equipment on the Select includes 17-inch alloys, a 12.8-inch driver’s display and a 12-inch central touchscreen with Ford’s SYNC 4 system, built-in Alexa and cloud-connected navigation, along with wireless phone integration – Apple CarPlay and Android Auto – and wireless charging. Driver assistance features include lane keeping, wrong way alert, cross traffic alert with active braking and rear parking sensors.
The Premium grade uplifts to 18-inch alloys, power folding mirrors with puddle lamps and Puma logo, a B&O premium sound system, a hands-free tailgate and keyless entry.
The new Puma Gen-E joins the Capri, Mustang Mach-E and Explorer in Ford’s expanding electric line-up.
Deliveries of the Puma Gen-E start in spring 2025.
Natalie Middleton
Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
