Europcar Mobility Group UK has removed the cost barrier for electric rentals by introducing price parity with equivalent petrol or diesel (ICE) vehicles.

From April 2025, Europcar business account holders will be able to rent EVs at the same price as their ICE counterparts

From April 2025, business account holders will be able to rent electric vehicles at the same price as their ICE counterparts, removing a key financial barrier to more sustainable mobility.

Europcar said the move underscores its commitment to supporting businesses in achieving their sustainability goals without incurring additional rental cost.

Tom Middleditch, head of electric mobility, remarked: “The Europcar EV barometer for 2024 revealed that the cost of purchasing and maintaining an EV is a barrier for around 40% of fleets. We believe that by eliminating the price difference for rental, we’re making it easier than ever for our business customers to experience the benefits of electric mobility and contribute to a greener future.

“Electric rental is not only a more sustainable short-term fleet solution; it is also a great way for businesses to future-proof their operations. Instead of purchase or lease, renting provides the flexibility while electric technology continues to evolve.”

Europcar’s electric fleets features hatchbacks, SUVs, saloons and vans to meet all business requirements, including the Škoda Enyaq, Jeep Avenger, Mercedes EQ range and Renault Kangoo.

Europcar also publishes its free digital EV Guide and Knowledge Hub, which are regularly updated. The beginner’s guide to EVs answers the most common questions and helps drivers make sense of all the buzzwords and acronyms. It also explains how switching to an EV will help save money and reduce emissions. Importantly, the guide covers EV incentives available and details how to charge an EV, including explaining the different types of chargers. Europcar customers hiring an EV also gain access to Zapmap through the EV Guide to ensure finding a suitable charger is quick, easy and convenient.

“The transition to electric vehicles is happening and we want to help customers through that daunting journey,” added Middleditch. “We’re focused on removing barriers and we believe that taking price out of the equation will support more businesses to adopt EVs with the flexibility of rental enabling them to go at a pace which suits them.”