EVC, which specialises in fully funded destination charging solutions, has rebranded as Roam to drive expansion of its EV infrastructure in the UK and beyond.

The rebrand reflects the company’s vision of enabling drivers to ‘roam’ freely and enjoy daily life without the need for detours

The new identity reflects Roam’s broader ambitions for 2025, including European expansion and rolling out the next stage of its £165m commitment. Announced last year, this will see 100,000 fast and rapid EV chargers installed across the hospitality, workplace, multi-dwelling residentials, leisure and retail sectors.

Since Roam started in 2020, the company has made significant steps in providing a nationwide network of accessible and reliable charging solutions. This includes its work with over 14 national hotel groups, including Hilton Hotels and Macdonald Hotels & Resorts, as well as sporting organisations such as The Professional Golfers Association and workspace clients including BizSpace.

Roam has also established a strong presence in the residential sector, specialising in EV chargers for multi-dwelling apartment buildings, and is set to accelerate its expansion in this space in both the UK and Europe in 2025.

The new Roam brand embodies the company’s vision of enabling drivers to ‘roam’ freely, instilling confidence that drivers can leave behind concerns around ‘range anxiety’ and have access to a reliable EV charging network.

“Our mission has always been to provide convenient and hassle-free EV charging at destinations where drivers need them most, and this remains at the heart of everything we do at Roam,” said Roam’s CEO, James Randall.

“Our newly energised identity reflects our growth, our values, and our dedication to empowering cleaner, greener communities and accelerating access to an electric future.”

The new identity is now live across the company’s website and app, and registered customers can use their existing accounts with no need to change or update their details.