Fleets need to do homework on Chinese EV makers, warns FleetCheck

By / 1 year ago / UK News / No Comments

Businesses need to check the new wave of Chinese EV manufacturers for “credibility” before incorporating their vehicles on fleet policies, FleetCheck has warned.

Peter Golding, managing director at FleetCheck

Peter Golding, managing director at the fleet management software company, said that electric vehicle manufacturers from China were undergoing a period of rapid consolidation, and that some were likely to export simply as a survival strategy.

The Financial Times recently reported that the number of Chinese EV makers is likely to fall from around 50 to 12 in the next decade. That’s a big change in a growing market and it means fleets can’t really afford to treat all of the new entrants as equal.

“Exporting to markets such as the US and Europe is one obvious way for these manufacturers to attempt to survive in the kind of disruptive situation that China is seeing, and it seems credible to suggest that not all of the car and van makers who come here will end up staying.

“The potential danger for fleets is that they will end up owning or operating EVs from a manufacturer that comes to the UK and then leaves, with all of the obvious difficulties that could entail.”

Golding said that it was simply a case of fleets doing their homework on potential suppliers before committing to add vehicles to their fleet.

“It is clear that most of the new entrants that we have seen so far are credible. BYD, for example, is the fourth biggest EV manufacturer in the world while MG is a long-established market presence in the UK in its Chinese iteration.

“Also, it is important to underline that the quality of most of the Chinese product that is arriving here appears to be competitive, at least, and well-priced.”

Golding also stressed that he wasn’t trying to put fleets off cars and vans from Chinese OEMs – but simply to apply caution for “what is likely to be a fluid situation over the next few years”.

He also said that some parallels could be drawn from the arrival of Japanese manufacturers in the 1970s and, more recently, Korean carmakers starting in the 1980s and 1990s.

“What we are most likely to see is an initial situation where products are designed to be competitive and well-priced above all else and then, over several years, the Chinese manufacturers with the biggest market presence will start to compete directly with the established market leaders and move their prices in line. However, this is a process that could take some time.

“The big unknown here is the effect of trade barriers, should the EU and other countries choose to adopt them. Certainly, there is a strong argument that the Chinese market has been unfairly subsidised in competition terms, and it is possible that stringent tariffs will be added that affect the speed of market penetration.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.