Genesis is dropping all petrol- and diesel-powered models and transforming to a fully electrified brand in 2025.

The line-up for 2025 spans three all-electric models in the UK – the GV60 SUV, Electrified G80 D-segment saloon and Electrified GV70 SUV – which are being revamped with increased range, upgraded battery performance and more equipment, along with an extended wheelbase for the G80.

The coming years will see Genesis introduce new all-electric models, enter new segments and deliver the high-performance GV60 Magma, already previewed in concept form. Genesis will also enter the world of endurance racing, with a new prototype car, the GMR-001 Hypercar, developed for the LMDh (Le Mans Daytona h) programme and showcasing new technologies that will be used in future road cars.

Hybrid models are on the cards too – although details haven’t been announced yet.

Genesis, which launched globally in 2015 and made its European debut in 2021, said its all-electric portfolio showed the foundation of the “brand’s ambitious and long-term plan”.

Jonny Miller, brand director for Genesis Motor UK, said: “Since arriving in the UK, Genesis has led the way in premium electrification. As a brand, we’ve established our presence in the markets with award-winning cars and customer service excellence. We’re committed to responding to customer and market feedback, and we’re confident our transition to an electric range, joined by future hybrid models, is the right direction.

“Our commitment is to a rich and varied portfolio which includes premium electrified and high-performance drivetrains alongside exciting new segment entries, all tailored for our European customers. With these new products we will see a focused market expansion beyond our current UK, German and Swiss businesses.”