London-based minicab service greentomatocars has launched a new service offering more hybrid vehicles and lower prices as it celebrates its 10th birthday.

Greentomatocars is to combine its hybrid services under one offering.

Effective immediately, the firm’s two Prius services are combined under one ‘Hybrid’ solution with journey pricing based on distance travelled and journey time to better reflect the traffic conditions.

Julia Thomas, managing director of greentomatocars, commented: “Hybrid is just what it says and is part of greentomatocars keeping its green roots and core values. We want to grow a quality product that gives customers a great experience and creates a business our staff and drivers are proud of and that makes them want to go the extra mile. We are improving every day and our new service is an essential part of our future.”

The greentomatocars Pre-book service will continue, providing fixed prices.In addition, a special promotion during August for customers choosing the Hybrid service via the app or web will give 35% savings off all ASAP journeys. Drivers will receive 100% of ASAP fares, with the cost of the price reduction being carried by greentomatocars.