Jeep to spearhead EV offensive with 2023 Avenger launch

Jeep is to launch a fully electric SUV in the UK from next year; the first of four all-electric SUVs planned for launch in North America and in Europe by 2025.

The Avenger will go on sale in the UK and wider European markets in early 2023 and will have a range of around 250 miles (400km)

Previewed earlier this year and making its global premiere next month, the Avenger will have a range of around 250 miles and plays a pivotal role in the brand’s newly announced all-electric product offensive.

By the end of 2025, the brand’s full line-up will be electrified, enabling 50% of Jeep brand sales in the US be fully electric by the end of 2030, while 100% of European sales will be all-electric by the same date.

The plan supports the net-zero carbon emissions targets set by parent group Stellantis during the Dare Forward 2030 long-term strategic plan.

“Driven by the success of our electrified 4xe portfolio in North America and Europe, we are designing and developing the most capable and sustainable Jeep SUVs to date, on our path to becoming the leading zero-emission SUV brand in the world,” said Christian Meunier, Jeep brand CEO. “This is a forward-thinking strategy to help ensure millions of Jeep fans around the world continue to have a planet to explore, embrace and protect. Electrification is great for our brand, making it even more capable, exciting, sustainable and fun.”

The new Avenger fully electric SUV, which will debut at the Paris Motor Show on 17 October, will join the plug-in hybrid versions of the Renegade and Compass SUVs, advancing the brand’s vision of Zero Emission Freedom. It will be available with two- and four-wheel drive, and the line-up will also include plug-in hybrid and mild hybrid variants.

It will be followed by two newly unveiled fully electric SUVs – the Recon and an all-new Wagoneer, code name Wagoneer S – which will launch in North America and other regions around the world. A fourth, as yet unnamed model, will make up the quartet.

Initial details on the Recon reveal that it will be built from the ground up as a fully electric vehicle and will not include ICE variants. ‘Aimed at those who love to explore extreme adventures in near silence’, it will provide trail-rated capability with Jeep Selec-Terrain traction management system, e-locker axle technology, under-body protection, tow hooks and aggressive off-road tyres.

It will also include a one-touch powertop, removable doors and glass, along with the latest-generation Jeep Uconnect system, including detailed travel guides of the most notable off-road trails.

Jeep’s electrification plan will also expand the Wagoneer premium midsize SUV line-up with an all-new all-electric variant that will that target an estimated 500-mile range (800km).

The Jeep Avenger will debut at the Paris Motor Show on 17 October.

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.