The insight sessions, which culminated in a customer forum, highlighted a number of key questions around the introduction of EVs, with lack of understanding toping the lists.

The customer focus groups followed the company’s latest Alphabet Fleet Management Report (AFMR), which highlighted perceived cost as the main barrier to reaching green targets for 52% of fleet managers.

To help address fleet concerns about EVs, Alphabet has launched a new EV focused consultancy service. AlphaElectric, believed to be an industry first, will provide businesses of all sizes with a genuinely independent, four-step approach to EV integration and is available for all makes and models, including commercial vehicles.

The four key elements of AlphaElectric include a fleet analysis to assess eMobility potential; guidance on vehicle selection; the provision of comprehensive and complete charging solutions; and flexible mobility packages that include driver services, training and on-demand mobility for when drivers require a larger vehicle or one with a greater range.

Alphabet’s mobility solutions manager, Kit Wisdom, said: ‘For electric vehicles and other low carbon transport methods to achieve mainstream adoption, it is important for both the financial and suitability arguments to stack up. As such, it is important that fleet managers are able to get hold of all of the facts to make informed decisions about if and how electric vehicles will fit into their wider business mobility planning.’

‘We have launched AlphaElectric to ensure that fleet managers have access to strategic consultancy and innovative mobility solutions that are independent of any one manufacturer and tailored to the needs of the business sector, rather than consumer retail market.’

The AlphaElectric solution, which is available in the UK from this month (October), will be rolled out to all of Alphabet’s European markets by early 2014.