Liberty Charge has rebranded as Believ to reflect its ‘all speeds’ approach as it launches into the business sector.

Believ said the new name would better reflect its proposition of being able to offer all charging speeds

The company, which installs, manages and maintains all speeds of publicly accessible charge points at zero cost to both the public and business sectors, said the new name would better reflect its proposition of being able to offer all charging speeds.

Based on its experience, Believ those delivering EV charging networks need their charge point operator (CPO) to behave as a business partner and make recommendations without any bias to charging speed or manufacturer.

Such a so-called ‘all speeds’ approach will, according to the firm, help businesses to better serve the needs of their EV driver customers, and encourage more people to make the switch from petrol and diesel vehicles.

Believ proves EV charging convenience, on-street, in residential locations, and in local car parks, as well as at retail, leisure, healthcare and educational destinations, supporting diverse requirements of EV drivers and accelerating the switch away from petrol and diesel vehicles.

Perran Moon, CMO, said the company’s work will make tangible differences in the build-up to the 2030 ICE ban.

“Increasing the pace of the UK’s EV charging infrastructure rollout is essential because we are currently falling short in delivering the Government’s ambition of installing 300,000 publicly accessible charge points by 2030. Speed is therefore of the essence. Believ holds large stock volumes of charge points capable of delivering all speeds, meaning we’re able to deploy at scale and at pace.

“As our customers already know, our end-to-end charge point service comes at zero cost – we manage all planning, installation and ongoing maintenance with no reliance on public or external funding. And we remain part of Liberty Global and Zouk Capital, with Virgin Media O2 as our delivery partner, so we continue to have the scale, capacity and financial backing to roll out charging networks as quickly as they’re needed.”