The group is a family business run by Patrick Martin and headquartered in Bourg en Bresse, near Lyon. Its fleet comprises nearly 650 light vehicles, composed mainly of French Peugeot, Citroen and Renault, with 65% of them leased.

‘In 2013, we launched a tender which allowed ALD Automotive to join the other two partners of the Group. We were attracted by the ALD Automotive ability to provide innovative solutions fleet management. The ALD teams perfectly mastered the technology of tomorrow for new vehicles and have a good expertise in TCO,’ said Ludovic Poncet, general manager at the firm.

ALD Automotive’s test day for the firm was devoted to eco-driving and road risk prevention, with Mr Martin speaking on the group's involvement in sustainable development and stressing his desire to reduce road accidents.

The event was also attended by local Citroën dealer DARA Bourg and sales representatives of the brand, as well as Schneider Electric which presented its range of dedicated electric vehicles equipment.

To date, workshops set up in partnership with ALD Automotive, Beltoise and Allianz have allowed nearly a hundred employees to try a driving simulator to take control of electric or hybrid vehicles.