Maxus is offering a £15,000 subsidy off the first 2,000 zero-emission e Deliver 9 vehicles ordered this year, supporting the switch to EVs.

The limited-time offer is the manufacturer’s biggest EV support programme ever and intended to make the switch as attractive and affordable as possible

The new campaign sees Maxus commit £30m to the UK electric vehicle market to help van drivers, small businesses and larger fleets move away from internal combustion engines (ICE).

The limited-time offer is the manufacturer’s biggest EV support programme ever and intended to make the switch as attractive and affordable as possible.

Mark Barrett, general manager of Harris Maxus, explained: “EV sales have been steadily rising in recent years. However, the pace at which the market is making the switch is still too slow if the UK is to successfully fulfil its commitment to phase out fossil fuel vehicles by 2030. Achieving this target is no easy feat and it is going to take a monumental effort from all stakeholders.

“Maxus recognises that we have a key role to play in accelerating the rate of change, this is why the company has pledged to support the UK’s transition to zero emissions transport by encouraging drivers to switch to electric driving right now. Our new £30m EV conquest programme will help ensure that by the end of the year there will be an additional 2,000 eLCVs on the road, and 2,000 fewer ICE-powered vehicles.”

The support programme is available today at any Maxus dealership in the UK and open to all customers, from one van owner to the largest of fleets. A £15,000 subsidy will be set aside for each vehicle purchased as part of the campaign. The conquest programme will not be extended once the allocated 2,000 e Deliver 9 vehicles are sold.

The support programme is available on all variants of the e Deliver 9, including panel van, dropside, tipper or Luton box with a tail-lift of 3,500kg or 4,050kg GVW. There will also be the option to order an e Deliver 9 fridge van, milk float or welfare van.

Mark Barrett added: “We believe this is an unprecedented demonstration of industry playing its part in supporting the move to electric motoring.”

• Terms & conditions and minimum deposit requirements apply. Visit www.saicmaxus.co.uk for full details.