Mazda has cut prices for the MX-30 in a move to make it the most affordable electric SUV on the market.

The MX-30 BEV is now priced from £27,995 for the entry-level Prime Line variant

The MX-30 BEV, which is also available in a rotary range-extender version, is now priced from £27,995 for the entry-level Prime Line variant after the brand slashed more than £3k off pricing.

The Exclusive Line costs from £29,995, while the range-topping Makoto is available for £32,395.

The price cuts follow the Government’s confirmation this week that it won’t reinstate Plug-in Car Grant purchase incentives for EV and on the back of its lack of EV action in the recent Spring Budget – despite calls from the House of Lords, SMMT, BVRLA and many others.

“While it was disappointing to not see any incentives for private buyers of electric vehicles in the Budget, we have taken pricing action on our BEV to make the MX-30 more accessible to customers,” commented Jeremy Thomson, managing director, Mazda UK.

“As manufacturers, we have to build and sell electric cars that people want to buy at a price that gives them confidence to adopt EV technology. We have recently made price reduction changes to our MX-30 BEV to a starting price of £27,995 to make it the most affordable electric SUV on the market and on a par with many combustion-engine small family cars. With a £6,000 Mazda deposit contribution, the monthly cost is now just £199. That makes it one of the most affordable EVs available in the UK today.”

Thomson also called for a rethink on how the industry positions EVs and encourages their take-up.

“We need to change the narrative around EVs, from range to usage, and encourage home charging installation, better public charging infrastructure as well as government incentives that consider cost throughout the ownership cycle.”

Mazda says the MX-30 is the perfect EV when considering a purchase based on actual usage rather than ultimate range.

“A survey of our digital service records across 1.5 million Mazda cars in the UK highlights that the average daily mileage is just 26 miles, and we’ve found that customers who choose an EV as a second car or a shorter-range commuting car find the Mazda MX-30 to be perfect, especially when combined with the convenience of a home charger.”