European electric vehicle charging firm Mer is acquiring Elmtronics, strengthening its position in the UK market.

The acquisition, expected to close late January 2022, will see Elmtronics rebrand as Mer

The acquisition, expected to close late January 2022, will see Elmtronics rebrand as Mer.

Mer said the acquisition would strengthen its position in the UK to create the best and most customer-orientated EV charging experience, uniting the different specialisms of the two firms.

Elmtronics was established in 2016 by best friends Dan Martin and Anthony Piggott, now CEO and CTO respectively, and provides electric car charging points at home and for business, as well as public charging stations.

The deal further spearheads Mer’s existing work to expand in the UK charging market. Previously known as Gronn Kontakt, the business was acquired by Norwegian renewable energy supplier Statkraft in 2019 and relaunched as Mer. It’s operated in the UK as Mer since April 2021 and is focused mainly on solving the public EV charging infrastructure gap.

Kristoffer Thoner, CEO, Mer Group, commented: “The acquisition of Elmtronics is the very proof of Mer’s step-change ambitions to accelerate the EV transition in the UK. While Mer UK’s expertise and focus lies mostly within the area of public fast charging, Elmtronics mainly focuses on fleet and workplace charging. In combination, these efforts will give Mer a significant stronger position in the UK market. I look forward to working with our new colleagues and the rest of the organisation to make sustainable electric mobility easy and accessible to everyone.”

The deal will also bring economies of scale into the development of EV charging solutions, according to the firms.

Dan Martin, CEO, Elmtronics, added: “Elmtronics has been a key player in the industry since the company was established in 2016 and today’s announcement will see us further strengthen that position by joining the Mer family. The UK electric vehicle charging landscape has never been in a stronger position. Government targets, combined with a real drive from organisations to accelerate their transition to electric vehicles, are supporting the rapid growth of the industry. Both companies share the same vision and collectively we can provide an even stronger offering and service to customers throughout the UK. We are very excited at what 2022 will bring.”