European EV charging company Mer is strengthening its UK presence to offer a full-service solution to businesses, workplaces and fleets, following its recent acquisition of Elmtronics.

Elmtronics has now officially been rebranded as Mer, including the transfer of its 3,000-strong customer base and thousands of active charge points over to the Mer network

The deal closed earlier this year and means Mer now offers a full-service solution to businesses, workplaces and fleets, expanding its existing work on public and private charging.

Mer has now rebranded all Elmtronics charging stations and facilities, resulting in thousands of active charge points moving to the Mer charging network. This enables the company to expand its existing public and private EV charge point network with a particular focus on the fleet and workplace markets, which have become essential to its growth strategy in the UK.

Mer, which was previously known as Gronn Kontakt, was acquired by Norwegian renewable energy supplier Statkraft in 2019 and relaunched under new branding. It’s operated in the UK as Mer since April 2021 and has been focused mainly on solving the public EV charging infrastructure gap.

Its acquisition of Elmtronics strengthens its UK presence to offer a full-service solution to businesses, workplaces and fleets.

The business is also making a significant investment in connectivity solutions, using its combined knowledge of back-office software. This will see Elmtronics’ Hubsta charge point back-office network – currently used by 15,000 drivers – upgraded to the Mer network to offer an improved user experience for commercial use. The move will allow for further investment in the back-office software, drawing on the two companies’ expertise in driver and operator portals for commercial customers. New features including a booking system for drivers, charger load management and dedicated fleet management modules are planned. In addition, existing Hubsta users will now also have access to an additional 530 public EV charge points from Mer.

Mer has also committed to long-term support for commercial customers, supported by continued investment in the roll-out of new technologies, such as wireless and mobile charging, revolutionising EV fleets and workspaces and helping them harness new opportunities within the rapidly evolving industry.

“It’s great to see the integration of Elmtronics into Mer beginning to benefit customers,” said Dan Martin, co-founder of Elmtronics and now managing director – fleet and workplace charging at Mer UK. “As Mer, we will be offering our business customers more choice, a larger network and improved services. And we will continue to invest to further support commercial businesses looking to establish EV fleets in the UK.”

“Over the last 12 months we have seen a 44% year-on-year growth in demand for charging infrastructure as the industry shifts to more sustainable practices,” continued Martin. “To be able to make the transition to EV fleets effectively, companies need the appropriate charging infrastructure. I believe that this acquisition provides us with enhanced expertise to directly address the key barriers in EV adoption and we look forward to driving this change.”