A total of 60% of the carmaker’s network are already signed up as Company Car Specialists, offering a dedicated and trained Company Car Specialist, and more are expected to get involved in the coming weeks.

Toby Marshall, sales & marketing director of Mitsubishi Motors in the UK, said: ‘We are delighted to announce the Company Car Charter and want to ensure that all company car drivers are fully aware of the benefits of vehicles like the Outlander PHEV. There has been an amazing level of interest in this vehicle.’

The newly launched Outlander PHEV is not only marked out for its strong environmental credentials but also for its price parity with the diesel model.

Priced from £28,249 for the entry-level GX3h after the Government’s £5,000 Plug-in Car Grant, the Outlander PHEV costs the same as the Outlander diesel GX3 auto, making it the only plug-in hybrid in the UK market that does not carry a price premium for its hybrid technology.

The PHEV offers an official combined fuel consumption figure of 148mpg with 44g/km of CO2, giving a Benefit in Kind rate of just 5% for company car drivers. This means that a 40% tax payer will pay just £665 in company car tax in the first year so keeping an Outlander PHEV1 over three years will save £11,201 per year in tax compared to the similar-sized Honda CRV EX Auto, and over £18,000 for those with fuel allowance entitlement.

And in the tax year 2015/16, the appropriate percentage for company car tax increases for all cars with CO2 emissions greater than 50g/km, which will make the savings even bigger.