New Chinese car brand OMODA is set to enter the UK Crossover SUV market with its debut model, the OMODA 5, later this year, with sales starting in February 2024.

OMODA, the new Chinese car brand, is set to enter the UK Crossover SUV market with its debut model, the OMODA 5

The OMODA brand will merge technology with a future-facing eco-conscious approach, with a focus exclusively on urban crossover SUVs, and a commitment to supporting the drive to net-zero carbon emissions by 2030.

At the heart of OMODA’s offerings is the Modern T1X platform, which combines expanded interior space with exceptional geometric riding capabilities. The platform will debut in the UK with the upcoming OMODA 5, set to launch to British car buyers and fleets at the end of 2023 and be on sale by February 2024. Boasting a 1.6-litre Turbo petrol engine producing 197hp and 290Nm of torque, the OMODA 5 offers an alternative choice for drivers who wish to continue using traditionally fuelled powertrains. An EV variant, the OMODA 5 EV will also be available at launch.

Mr. Chen Chunqing, CEO of OMODA, says: “The automotive industry has entered an unprecedented era of intelligent and new energy technology products. Marked by a surge in demand for personalisation and individual expression, we’ve seen the ascent of the SUV segment which now dominates the ten best-selling models globally. OMODA aims to stand at the forefront of this transformation. With a projected global sales target of 1.4 million units by 2030, we’re marking OMODA out as a leader in personalised intelligent vehicles worldwide whilst creating a community platform for owners to share their experiences.”