Fleet Alliance has appointed Mark Roberts to the newly created position of salary sacrifice product manager, supporting the firm’s work to help fleets and drivers switch to electric vehicles.

Mark Roberts, salary sacrifice product manager at Fleet Alliance

Roberts joins the business from Zenith Intelligent Vehicle Solutions where he was most recently customer relationship director responsible for both corporate and salary sacrifice sales.

His appointment underscores the importance of salary sacrifice in Fleet Alliance’s future expansion plans, following the product’s launch to the market in late summer this year.

“Salary sacrifice is a great way of helping customers transition to affordable electric vehicles, as over the next eight years the Government will phase out of ICE vehicles,” Roberts said. “At Fleet Alliance, we will help them make the change not only to a different type of vehicle but also a different way to fund their next car.

“Our main focus will be the SME sector, where many of the larger players don’t want to play, as we will provide customers with the tools to research and obtain quotes for EVs, for which there is an ever-growing depth of choice from the manufacturers. As an all-inclusive package, once you’ve picked a car, you just need to charge and go.

“Our USP will be the level of help and support we provide customers in the critical order to delivery phase to help them make the transition to an EV as quickly and as efficiently as possible.”

Andy Bruce, CEO at Fleet Alliance, added: “We are seeing a huge number of enquiries from businesses that are not currently customers who want more information about salary sacrifice and the opportunities that exist. They may still operate company cars but want help in making electric vehicles available to a wider cross-section of employees.

“This is at the heart of our core competence and will be hugely important for us and our growth ambitions going forward,” he said.