A new vehicle leasing broker solely focused on electric cars and vans has launched, based on the premise of providing a complete and streamlined experience to both private and fleet drivers.

zeVie says it’s vigorously industry-independent and customer-centric – and aims to make the switch to an electric vehicle “as easy as buying a mobile phone”

It’s called zeVie and has been founded by credit broker Evie Innovations and backed by venture investment platform Anthemis; it’s said to be one of only two start-ups to have completed the Anthemis acceleration programme.

The broker does not represent any one brand – it says it’s vigorously industry-independent and customer-centric – and aims to make the switch to an electric vehicle “as easy as buying a mobile phone”.

This includes bundling all aspects of EV ownership – from the driver’s energy supply and network charging deals to EV insurance packages – onto one platform; the plan is to become the end-to-end trusted resource for EV users.

The business is led by entrepreneur Vincent Heilbron as part of an experienced management team that also includes Rob Whalley and Will Barlow, who have extensive backgrounds in the leasing industry and digital world.

A spokesperson for the company said: “With electric vehicle choice increasing monthly and manufacturers committing to an all-electric future, zeVie is positioned to support all customers from private to fleet.”