New car brand Omoda has announced UK pricing and specifications for its two debut models: the petrol-powered Omoda 5 and all-electric Omoda E5 crossover SUVs.

Omoda reveals new Omoda 5 line up at official UK launch

Both offer customers a striking, modern design, with efficient powertrains and premium-grade interiors featuring a suite of luxury technologies, all at an accessible price point.

The brand, a subsidiary of Chinese vehicle exporter Chery International, was officially launched in the UK at a ceremony held in London’s Docklands on 29 August. The event was attended by VIP guests and dealers from across the 60-strong network of franchised retailer sites, which are dual branded with Jaecoo. The launch coincides with the arrival of the first shipment of UK-specification OMODA 5 and E5 models at ABP Port of Southampton.

Chen Chun Qing, executive vice president Chery International, said: “This is a landmark week for Omoda, as it marks the official start of our journey in a key market for the brand. Omoda is at the forefront of a new era of intelligent and new energy technology products and is already making an impact across Europe, even outselling established brands in some markets. We are building a futuristic brand for customers, with highly specified, premium models available at a competitive price.”

Victor Zhang, country director Omoda & Jaecoo UK, added: “We have arrived in the UK fully prepared with a large network of experienced franchised retailers, backed by the most comprehensive aftermarket and customer support services, to deliver an exemplary ownership experience for our customers. The first OMODA vehicles have landed, and we look forward to seeing them on UK roads very soon.”

Available from £25,235, the Omoda 5 features 1.6-litre turbocharged four-cylinder petrol engine that produces 186PS and 270Nm of torque. This powertrain enables the Omoda 5 to accelerate from 0-62 mph in 7.9 seconds and reach a top speed of 128 mph. Drive is sent to the front wheels via a 7-speed dual-clutch transmission (DCT).

Priced from £33,055, the all-electric Omoda E5 is powered by a 150kW electric motor and a 61kWh ‘blade’ battery that comes with an eight-year warranty. The Omoda E5 offers a WLTP range of 257 miles and can charge up to 80kW, with a 30-80% top-up possible in 28 minutes. The E5 can accelerate from 0-62 mph in 7.6 seconds while producing 340Nm of torque.

UK Omoda 5 and E5 models are available in two trim levels – Comfort and Noble, with the higher spec models priced from £27,035 for the Omoda 5, and £34,555 for the Omoda E5.

Customers can take ownership of the Omoda 5 Comfort for just £299 per month over a four-year term at 5.9% APR after a £4,400 deposit. For £30 a month more – and with the same deposit, customers get £2,000 worth of additional equipment, by upgrading to the Noble trim.

The Omoda E5 Comfort is available interest-free for just £299 per month over a four-year term following a £6,400 deposit. For an extra £20 a month, with the same deposit, customers can get £2,000 worth of additional equipment when choosing the Noble variant.

All Omoda 5 models feature 18” alloy wheels and LED front and rear lights with sequential indicators. Noble variants add red brake calipers and a power sunroof for added style and ventilation, while a two-tone paint scheme and 19” alloy wheels are available as an optional extra on the Omoda 5.

Inside, all models also feature a heated, synthetic leather multi-function steering wheel, six-way power adjusted driver’s seat and integrated headrests as standard. Noble variants add synthetic leather sports seats with four-way adjustment for the front passenger.

In the Omoda E5, a 12.25-inch, high-definition instrument cluster displays essential driving information, while a second 12.25-inch touchscreen at the top of the centre console offers control of the infotainment system.

All Omoda 5 models and the Omoda E5 Noble feature an eight-speaker Sony audio system. Wireless Apple CarPlay® and wireless Android Auto™ are standard on all trims, as is a 50W wireless charger conveniently positioned in the centre console.

Included as standard in the suite of advanced safety systems are Traffic Jam Assist, Lane Change Assist, Lane Departure Warning and Prevention, Blind Spot Detection, Forward Collision Warning, Autonomous Emergency Braking, Rear Cross Traffic Brake, and Door Open Warning. Enhancing the high levels of protection provided by the OMODA’s high-strength body structure is a complement of 11 airbags, including a centre airbag to mitigate the effect of any collision between the driver and front seat passenger.

Both OMODA 5 and OMODA E5 models, which are engineered for European roads, have been awarded a five-star EuroNCAP safety rating and come with a seven-year / 100,000-mile manufacturer’s warranty as standard.