Nissan is to launch 23 new electrified models, including 15 new EVs, by 2030, accelerating existing electrification plans.

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Its newly revealed Ambition 2030 vision aims for an electrification mix of more than 50% globally across the Nissan and Infiniti brands within the next decade, supporting Nissan’s goal to be carbon-neutral across the life cycle of its products by fiscal year 2050.

This is being backed by an investment of 2 trillion yen (£13.2bn / €15.6bn) over the next five years.

Speaking as the brand unveiled four new electric concept cars, Nissan CEO Makoto Uchida stated: “The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

Its accelerated roll-out of electrified mobility will explore “diverse choices and experiences” and will include the introduction of 20 new EV and e-Power hybrid-equipped models in the next five years.

Plans are particularly keen in Europe where the brand is looking to have an electrification mix of more than 75% of sales by fiscal year 2026, followed by over 55% in Japan and 40% in China. In the US, it’s planning to have a mix of 40% EV sales in fiscal year 2030.

To support take-up, vehicles will launch with the brand’s “breakthrough” all-solid-state batteries (ASSB) by fiscal year 2028, which will reduce charging time to a third, making them more efficient while also slashing the cost of battery packs to help ensure cost parity with petrol vehicles. The technology will also enable Nissan to expand its EV offerings across segments and offer more dynamic performance.

The carmaker has also given an insight into new applications of its electric vehicle technology through four newly revealed concept cars.

Unveiled online, the concepts include the Chill-out crossover EV, built on the CMF-EV platform also being used for the forthcoming Ariya and envisaged as a “mobile haven” that combines sleek and modern design, advanced safety technology and a productive and comfortable interior space. It’s already been previewed in the Sunderland announcement earlier this year and could signal a replacement to the current Leaf.

Nissan also revealed its Max-Out sports car, Surf-out pickup truck sports car, pick-up and the Hang-Out MPV. All use the ASSB battery built into a skateboard platform.

Nissan is also working on a global battery supply system, which will meet growing customer vehicle demand and support the growing number of EVs in use, and will localise manufacturing and sourcing to make EVs more competitive.

Its EV36Zero EV Hub concept, which debuts first in the UK at its existing plant in Sunderland, is being rolled out to markets including Japan, China and the US.

And Nissan will also collaborate with transport partners globally to create new mobility services for both cities and rural areas.