Polestar Energy launches in UK with compelling charging offer

The Polestar Energy charging initiative is now fully live in the UK, offering customers smarter, more efficient and cheaper home charging.

Customers benefit from lower costs, more sustainable and smarter charging when using the Polestar Energy app

Launched on the back of a successful pilot scheme, the Polestar Energy app enables customers to charge when demand is lower, cutting energy costs. According to Polestar, customers could save up to 70% compared to cap rates when using smart charging combined with additional grid rewards.

In the UK, Polestar Energy integrates smart charging with a Zaptec home charger and Intelligent Octopus Go energy tariff. This delivers smart charging for just 7p/kWh during off-peak hours.

All customers have to decide is when they want to use their car and desired charging level, and smart charging takes care of the rest. By balancing grid demand, and charging when demand is lower, the result is lower energy costs when customers receive their electricity bill.

There is also a reduction in CO2 in the usage phase of the car; at times of lower grid demand the renewable energy mix is often higher, meaning charging your EV using the Polestar Energy app can be kinder to the environment. Polestar Energy also enables customers to combine smart charging with home solar energy.

The initiative complements Polestar Charge which enables customers to easily charge at over 875,000 charging points in Europe, including Tesla Superchargers, for charging away from home to provide a complete charging ecosystem.

Expected to become a key pillar within the Polestar business, Polestar Energy will expand later this year with the arrival of bi-directional charging with vehicle-to-grid and vehicle-to-home capabilities. First targeted on the Polestar 3, this will allow customers to use their vehicle as energy storage and send back excess energy to the grid or even power their home.

Michael Lohscheller, Polestar CEO, said: “As the only global premium EV brand, it’s important that we offer our customers such a compelling charging offer to make using their cars easier and more cost-effective. Up to 70% reduction on charging costs at home versus cap rates can make a big difference, and so we’re rolling this offer out at scale, with more markets to come later this year.

“When we add vehicle-to-grid capabilities in Polestar’s line-up, it will add even more value to our customers.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.