Launched in February 2010, the CROME project is backed by the French and German governments, with a fleet including 100 electric vehicles and 37 public charging points spread across both sides of the border. The project’s geographic spread includes Strasbourg and Moselle in France, and the area between Karlsruhe, Baden-Baden, Freiburg and Stuttgart in Germany.

In the three years since, the project has grown from an original target of providing €5,000 financial aid  for 500 electric vehicle purchases, to a customer base of 800 including charity organisations, local authorities and small businesses.

Bernard Cambier senior vice president, market area France at Renault, said: ‘More than 400 Renault ZOEs will be registered in Alsace in March, proving that the region, with its electric vehicle plan, has become the spearhead of electric mobility in France.

‘Beyond the success of this plan, Renault is delighted by the numerous real-life initiatives rolled out in partnership with the Region, including the CROME program and the Electric Vehicle Users Club. Renault, the French and European leader with its range of four electric vehicles, is proud to be taking part in this development in Alsace.’