In its Q2 financial results, the California-based carmaker said it sees Norway as a key market – expecting to sell 800 vehicles there this year, and with plans to roll out its Supercharger network of free fast charge units across 80% of the country’s population.

The company now has its European headquarters in Amsterdam, with final assembly for the region’s customers taking place at a plant in the nearby Tilburg. It said orders from European customers had increased each month since February, and as a result it had opened eight new retail locations in the region.

In Q3, the company will begin production of a right-hand drive Model S which will be sold in the UK, and Tesla has ambitions to attract fleet customers due to its tax-efficiency.

With global orders on the rise, production increased by 25% during Q2, exceeding the 4,500 units projected at the start of the year to reach a total 5,150 cars at its factory in California. By the end of 2014, Tesla is expecting production to exceed 40,000 units per year.