Chargemaster’s introduction of the POLAR recharging network plans to bring over 4,000 charging points to British towns and cities throughout 2012, and Elektromotive believes this news will help build consumer confidence in the electric vehicle as a viable form of transport.

In line with the coalition government’s stance outlined in “Making the Connection: The Plug-In Vehicle Infrastructure Strategy”, June 2011, Elektromotive is committed to developing an EV charging infrastructure that benefits private owners, fleets and businesses, and will continue to progress this with its partners throughout 2012.

Calvey Taylor-Haw, managing director of Elektromotive, commented: ‘It’s this kind of announcement that represents a positive step towards the development of a nationwide EV recharging infrastructure.If the automotive industry is to convince motorists of the viability of electric vehicles as every day transport, privately operated schemes such as this will be essential, both now and in the longer term.  The POLAR public network will dovetail nicely into Elektromotive’s innovative new network for the home and business user, due to be announced at the end of 2011.

He continued: ‘If we are to eliminate “range anxiety”, consumers need to have confidence in the charging infrastructure.  In order to make charging points accessible for as many people as possible, a simple “pay-as-you-go” scheme will become the norm for consumers, rather than having to sign up to expensive members-only initiatives.  EV users will want choice, simple tarrifs and value for money.’