Volvo and the Eden Project extend partnership to 2027
The Eden Project has renewed its partnership with Volvo Car UK under the firms’ shared vision and ambition for a safer, sustainable future.
The collaboration, which began in 2021, has been extended until 2027 and will see the eco visitor attraction in Cornwall continue to run a fleet of nine fully electric Volvo XC40 cars deployed in spring 2024.
Multiple teams at the Eden Project use the cars daily, along with teams working on new Eden Projects in Morecambe and Dundee for travel to and from those locations.
A new Volvo EX30 – winner of the Best EV Small SUV title at the 2024 Great British Fleet Awards and the brand’s lowest carbon footprint fully electric car to date – is on display outside the Eden Project’s Core building. The EX30 is part of an exhibit highlighting how off-street parking can be practical, look great and help fight climate change, using planting to promote biodiversity and a permeable surface to help prevent flooding.
And in 2025, owners of fully electric Volvo cars can enjoy a special 2-for-1 entry offer to the Eden Project, which will soon be announced on the Volvo Instagram channel.
As well as continuing as the official electric car partner of the Eden Project, Volvo will remain onboard as presenting partner of the Eden Sessions annual live music series, a joint venture with AEG.
The series of outdoor gigs returns this summer, with Texas plus KT Tunstall (12 June), Gary Barlow (18 June), The Script plus Tom Walker (25 June), Deftones (26 June) and Madness (12 July), with more artists to be announced in due course.
Volvo drivers will have the opportunity to win exclusive Eden Sessions VIP experiences through Volvo Car UK’s Instagram channel.
This year will also see the Swedish carmaker support the Eden Project’s Nature Connections early years programme, which emphasises the importance of fostering a connection with nature during children’s formative years and nurturing a family culture of outdoor exploration. The partnership with Volvo Car UK will allow the Eden Project to double the number of early years sessions over the next year, which represents an additional 1,250 places.
Andy Jasper, CEO of the Eden Project, said: “The Eden Project is incredibly proud of our continuing relationship with Volvo Car UK. Volvo are not only completely in tune with the Eden Project mission, but they are also leaders in sustainable transport and a huge brand that is recognised and trusted around the world.
“As we approach our 25th birthday next year, there has never been a better time to strengthen partnerships with likeminded organisations. Our ambition is for our relationship with Volvo to grow and deepen, taking on increasing importance as we expand the reach of the Eden Project into new locations in the UK and deliver inspirational conservation projects across the world.”