Chery Automobile Co. Ltd is to begin sales of passenger cars in Europe within the next few years under an all-new nameplate.

Chery sets its sights on Europe

The first Chery model on sale in Europe will be a compact SUV. Chery currently produce the Tiggo branded SUV range and Arrizo and Fulwin passenger car models for Asian markets.

The company has indicated that it plans to sell a range of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (P-HEVs) and battery electric vehicles (BEVs).

Chery state they, “will meet the needs and expectations of European private and fleet buyers in terms of design, quality, dynamics and crash worthiness.”

The compact SUV will be revealed globally in pre-production form for the first time at the Frankfurt Motor Show (IAA), on 12 September 2017.

Chery CEO Dr. Anning Chen at Chery Automobile Co., Ltd. explained, “In just a few years we intend to start selling a family of vehicles in European markets across multiple segments, with power supplied by a range of electrified powertrains.”