New charging station provides mobile advertising space to offset running costs
A new charging station that combines fast charging points with mobile advertising to help businesses offset infrastructure costs has launched in the UK.
Developed by Ensto using the same technology as the single post Chago station, the Chago Media charger combines outdoor advertisement media, with an option of one or two charging points incorporated into the station. As a result, businesses can fund their annual running costs through advertising.
Ensto UK is currently liaising with several outdoor advertising specialists to explore further possibilities for the solution.
As with the single-post Chago Station, Chago Media uses an acid-proof steel, AISI 316, structure as well as similar charging functionalities. The 55-inch LCD display is then built in with vandal proof class to allow for fully customisable advertising/marketing media. The screen is also available in 47 and 78-inch formats and can be remote controlled through a cloud-based media content management system.
The solution is available with one or two fast charging Type2 sockets (max 22kW per socket) and has already launched in a number of European cities including Oslo, Helsinki, Vantaa, Turku and Kerava.
“The smart design of Chago Media incorporates digital advertising to cover off the costs of maintaining a charging infrastructure for a company, retailer car park owner or local authority,” said James O’Neill, Ensto UK director. “Customers need to simply select the charger that delivers the required end-user services while fulfilling their technical requirements.
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