Complementing their existing fleet of more than 200 hybrid and bio-fuelled vehicles, the two electric vehicles (EVs) will make greentomatocars the first private hire company to offer a fully electric solution to its clients.

The company said introducing of the private hire industry’s first zero emission vehicles onto London’s streets would come as a boost to the capital as it struggles to meet air quality targets, currently ranking as one of the worst polluted cities in Europe.

Co-Founder and managing director, Jonny Goldstone, said: 'We’re delighted to be taking delivery of the industry’s first two EVs and already know that our clients will be as impressed by their performance and credentials as we are.

‘In 2011, greentomatocars became the first company to offer environmentally friendly alternatives to executive cars and people carriers, by adding biodiesel-fuelled vehicles to our blend of cars. So it’s especially pleasing to kick off 2012 with another first by offering our excellent EV service to our most forward-thinking clients.

'We know our customers want to make a consciously green decision when choosing a private hire provider. We've already taken bookings for 40% of our EV capacity with orders from corporate customers for our Zero Emission shuttle services. We fully intend to add more Zero Emission vehicles to our expanding fleet this year.’

With an official combined NEDC range of 115 miles the Renault Fluence Z.E. will be strategically used for specific shuttle runs and events for greentomatocars’ clients, rather than for the full range of journeys that are currently undertaken by the company. 

Using the vehicles for these purposes, such as between a company’s office and the nearest station at the start and end of the working day, maximises the reduction in emissions, and ensures the vehicles stay well within their daily mileage limits, the company explained.

On the occasion that the cars require a mileage uplift, drivers are able to plug in at many of the public electric charging points available in London, as well as at the offices of some of greentomatocars’ clients that have their own charging infrastructure or greentomatocars’ own fleet and vehicle servicing facility.

Andy Heiron, head of Renault UK’s Electric Vehicle Programme, commented: 'We are delighted to have teamed up with greentomatocars who have consistently provided innovative solutions in London’s private hire market. We believe that the Renault Fluence Z.E. is a sleek, comfortable and spacious vehicle well-suited to the requirements of London’s demanding clientele. We look forward to working closely with greentomatocars and helping to reduce air pollution in London.'