Hyundai Motor Company is launching a major 100-plus model blitz by 2030, dialling up its sales mix to 60% electrified vehicles while also launching ultra-long-range EREVs and light commercial vehicles.

The roadmap, unveiled at Hyundai’s 2026 CEO Investor Day, outlines an aggressive product offensive that reinforces the company’s goal of 5.55 million units in global sales by 2030 while also bolstering profitability across the business.

The model blitz plans for more than 100 global launches and product refreshes by 2030, including 18+ entries into new products and market segments. Seven new vehicles are arriving in the next eight months alone.

In Europe, Hyundai Motor will launch or refresh 41 models by the end of the decade. The brand plans to cover 85% of the market with a fully electrified portfolio, including five all-new SUV and light commercial vehicles. Hyundai Motor aims to expand EV sales in Europe to more than 420,000 units by 2030, from 116,000 in 2025.

Hyundai’s EV offensive kicks off with the Ioniq 3 supermini that’s already on sale in the UK, followed by the new-generation Tucson and Tucson Hybrid.

The new Santa Fe EREV will arrive in the first half of 2027. Marked out as the Korean carmaker’s first extended-range electric-vehicle (EREV), it “combines the power and efficiency of a battery EV and the convenience of an onboard charger”. Total range is expected to be over 600 miles, addressing range and charging anxiety for customers.

Hyundai is also working on more efficient, lower-cost batteries for its EVs. The brand has independently developed high-performance battery cells that double the output of previous high-nickel cells and cut charging times by 40%. These cells will debut in the first half of 2027 on EREV models, using half the battery capacity of regular EVs. Next year’s EVs will adopt mid-nickel NCM cells to slash battery costs by 30%.

SUVs also factor big in its plans. The roadmap sets out the arrival of an all-new global B-segment SUV and an all-new B-segment SUV for Europe.

The company is also targeting ‘white spaces’ where it’s currently underrepresented. Such segments account for roughly 29% of all automotive sales, highlighting “significant” opportunities for growth. These include body-on-frame vehicles, including a midsize pickup, and light commercial vehicles.

The strategic expansion also spotlights Genesis. Entering its second decade, Hyundai’s luxury brand will debut its first hybrid, its first Extended Range EV and the GV90 flagship SUV to chase 350,000 annual sales across 40-plus global markets by 2030.

Building on its recent 2026 entries into Italy, France, the Netherlands, Tunisia and Morocco, the brand will launch in Spain this fourth quarter, capping off five new market activations for the year. Looking ahead, Genesis will continue its geographic push by expanding into India and the Asia-Pacific region.

Hyundai N, Hyundai’s Performance line-up, will expand to 100,000 annual sales by 2030, joined by a new volume high-performance tier.

Hyundai is also aggressively scaling its autonomous vehicle footprint through high-profile partnerships and expanded manufacturing capacity.

The first Ioniq 5 robotaxis, purpose-built for Waymo, will be delivered in the fourth quarter of 2026. Assembled at the Hyundai Motor Group Metaplant America (HMGMA) in Georgia using a localised supply chain, these vehicles draw on the group’s ecosystem across manufacturing, design, software and finance to enable an international expansion of robotaxi services as early as 2027.

Alongside this, the group’s autonomous driving joint venture, Motional, will deploy driverless, robotaxi-ready Ioniq 5 models for its own commercial service launch later this year. To sustain this long-term rollout, Hyundai will launch dedicated US robot production in 2028, targeting an annual capacity of 30,000 units.

José Muñoz, president and CEO of Hyundai Motor Company, said: “Our fundamentals have never been stronger. Hyundai Motor Group is the third-largest automotive group and the second-most profitable, which gives us the ability to invest while others are pulling back. We are bringing more than 100 new models to market by 2030 with multiple powertrain options and raising our operating margin above 9%. We are leveraging partnerships to scale new technologies and opportunities and becoming a physical AI company which will produce and deploy robots and robotaxis.”