As part of its commitment to have a positive influence on society and be environmentally responsible, LV= General Insurance (LV= GI) is today launching a new ethical standard for its branded bodyshop repair network – Green Heart Standard.

LV= GI branded bodyshops will offer customers opportunity to drive an EV courtesy car

As the first of its kind in the car insurance industry, the Green Heart Standard has been established to ensure that suppliers within the LV= GI network meet the company’s corporate social responsibility goals and also become a ‘greener’ supplier.

As part of the new initiative, and to help increase the adoption of EVs, LV= GI branded bodyshops will offer customers who drive petrol or diesel cars the opportunity to drive an EV courtesy car while their car is being repaired.

Michael Golding, Network Manager at LV= GI, said: “We’ve been working on creating this standard for almost a year, so it’s great to now see it launch and be shared with our branded bodyshops repair network. We know that customers increasingly want to buy products and services from companies that have a positive influence on society, and with the Green Heart Standard we want to make sure that our customers know that the sites are looking after their cars and the environment at the same time.

“This includes access to electric vehicles as courtesy cars, green parts, as well as paint and materials that are sustainable products. It’s also incredibly important to us that our branded bodyshops are looking after their people, especially when it comes to diversity and inclusion, mental health and wellbeing and apprenticeships.