The research by Go Ultra Low also found that three-quarters of motorists also said that running costs were the biggest consideration when choosing their next car, driving the argument for switching to ultra low emission vehicles.
 


Hetal Shah, head of Go Ultra Low, said: “Our research shows that, after purchase price, the top things motorists look for in a new car are affordable running costs, comfort, space and style. The huge variety of electric vehicles now on the market is changing motorists’ concept of desirability, with the majority of consumers surveyed aspiring to the new breed of quiet, refined, technology-packed plug-in vehicles. We’re confident that this year alone we’ll see thousands more motorists up and down Britain plugging-in to this growing trend.”