Mercedes-Benz is to launch an entire family of electric vehicles under an EQ sub-brand, previewed as a ‘close to production’ SUV-coupe concept at the Paris Motor Show.

The Generation EQ concept is said to be “close to production”

The Generation EQ concept uses a scalable platform designed for electric models, which means Mercedes-Benz can not only vary the dimensions of the vehicles themselves, but also the battery capacity and the bodyshell on top, making it adaptable to suit every segment the carmaker operates in.

This structure is made of cost and weight-optimised steel, aluminium and carbon fibre, and the batteries – developed by Daimler subsidiary Deutsche ACCUMOTIVE – can provide a capacity of up to 70kWh, depending on the requirements of the vehicle it’s fitted to. In the Generation EQ, the drivetrain produces 402bhp and offers a range of 300 miles to a charge.

The announcment follows four months after parent company, Daimler AG, filed trade marks for EQA, EQB, EQC, EQR, EQS, EQV and EQX with the UK’s Intellectual Property Office, as well as the Concept EQ name, hinting at the segments EQ could operate in.

As it progresses, the brand will grow to include charging serices, wallboxes and even home energy storage, Mercedes-Benz said.

CEO of Daimler AG and Head of Mercedes‑Benz Car, Dieter Zetsche, commented: “In 2007, the e-smart was a pioneer of electric motoring. We’re now flipping the switch. We’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.”