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Renault prepared to wait for EV volumes

‘You only have to look at sales of the Prius in the beginning,’ said Beatrice Foucher, vice-president of the French company's electric vehicle programme to news agency Headlineauto. ‘It took eight years to show any volume.’

Renault has 50% of the European electric vehicle market, although there is currently only a handful of competitors and the company's cumulative EV sales since introducing the first of four models 18 months ago are still only 29,000.

But Foucher believes EVs will start to gain more credibility this autumn when the Germans enter the market through BMW and Volkswagen and Ford also joins the fray.

She is also encouraged by the early success of the Zoe, which has notched up 6,000 sales in its first three months on the market – almost two-thirds of them in France – and is now available in 11 countries.

‘In France, everything coming from the customers is positive,’ she said. ‘The key word they are saying is “refined”. They say they are buying the car for driving pleasure and design – the same words they are using for a car with an internal combustion engine.’

Zoe brings down the cost of EV ownership because it has been designed to use the same components as the new Clio where possible, and to go down the same production line at the Flins factory to the west of Paris.

In several countries there are also sizeable government handouts to encourage take-up. France offers buyers €7,000, while in the UK there is a £5,000 grant which brings the start point of the range down to £13,995. The Scandinavian countries are also helping to boost EV sales.

‘When technology is new it is more expensive. The battery is expensive, the motor is expensive and the charger is expensive,’ said Foucher. ‘We need to have bonuses otherwise we cannot sell at a competitive price.’

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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