South West Nissan Group electrifies company car fleet

By / 1 year ago / UK News / No Comments

South West Nissan Group has switched its entire company car fleet from traditional petrol- and diesel-powered models to alternatives from the manufacturer’s line-up of electric vehicles.

Three directors have opted for the all-new Ariya crossover while 13 other senior managers are driving the Leaf hatchback

One of the largest Nissan dealership groups, the team operates Nissan showrooms in Wellington, Somerset; and Exeter and Barnstaple in Devon.

Three directors are now enjoying the all-new Ariya crossover while 13 other senior managers are piloting examples of the Leaf hatchback.

Winner of the ‘One to Watch’ title at the Great British Fleet Awards in March, the Ariya subsequently arrived in UK showrooms to rave reviews. It’s able to travel up to 329 miles on a single charge.

The Leaf, the world’s first mass-market EV, also remains hugely popular with individual consumers and fleet managers alike.

The switch to EVs at South West Nissan Group showcases the advantages of electric motoring to customers while conferring taxation and other economic benefits for both the dealership group and its drivers.

Matthew Holcombe, group managing Director at South West Nissan Group, said: “Before making this move, we had all gained some experience of electric motoring and thoroughly enjoyed the experience. But we decided the time had come to really go for it.

“As well as enjoying the many benefits these cars have to offer, we are demonstrating to our customers our complete faith in the technology that powers them.”

And while Holcombe said the Leaf remained very much in demand by customers, more and more drivers were being attracted to Ariya with its futuristic design, high levels of technology and wide range of creature comforts.

He explained: “Leaf has been a great success story for us over the years but now we’re finding that Ariya, even though it’s a higher price-point proposition, is taking some Leaf sales. Customers who perhaps might have bought their second or third Leaf are now going into Ariya. No wonder – it’s a fantastic car!”

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.