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Tritium announces major European expansion

Tritium has opened a new sales, service, training and testing facility for Europe in Amsterdam, Netherlands as it commits to the European EV market.

Tritium's new EU headquarters was opened by Australia’s Ambassador to the Netherlands, Dr Brett Mason, former parliamentarian and senator for Queensland

Tritium’s new EU headquarters was opened by Australia’s Ambassador to the Netherlands, Dr Brett Mason, former parliamentarian and senator for Queensland

The Australian-based company says it will next target fleet, workplace, public transport, multi-residential and ‘on-street’ public charging sectors, having already taken 20% of the market in Western Europe, since the launch of its Veefil 50kW DC range in 2013.

The Amsterdam facility will be the centre for Tritium’s sales programme across Europe and house a state-of-the-art training and accreditation unit for technical servicing and customer support. In addition, it has the capability to customise its product range to meet local market needs and specific customer requirements.

More than 50% of the DC fast charging units operational in Norway have been supplied by Tritium and the company is looking to develop its sales further in regions such as Germany, UK, France, BeNeLux and Scandinavia, where its distinctive Veefil range is already installed on charging highways and in city centres.

Jeroen Jonker, Tritium’s general manager – sales Europe, said: “The opening of this facility represents a major investment and commitment to the European market and it’s in direct response to increased demand for our products and services from this region.

“In just a few years Tritium has made a significant impact in the fast-charging sector and we needed to have a local presence operational in Europe ahead of a very active year, when we’ll be launching a number of new initiatives.

“Europe offers enormous potential for Tritium and the market is extremely exciting for us. The recent surge in new EV model launches in Europe has sparked increased interest in our Veefil range of 50kW Fast Chargers and Ultra-Fast Chargers (150-475kW), for both urban and corridor charging.”

A major feature of the Amsterdam site is its ‘in confidence’ testing centre, available for use by car manufacturers. As a privately-owned company with no strategic partnerships in the automotive sector, Tritium is able to offer comprehensive and confidential testing facilities for any automotive vehicles ‘behind closed doors’.

Tritium is also in the process of building a network of service partners across Europe (who will receive specialist training and Tritium accreditation) as part of the company’s continuing development of customer support. Some of Tritium’s European customers include Stomnetz (Germany), EDF Luminus (Belgium), Fortum and Gronn Kontakt (Norway), ChargePoint/InstaVolt (UK).

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.