The positive benefits to staff retention and recruitment from EV salary sacrifice have been proven in new research by Tusker.

The firm, part of Lloyds Banking Group, polled over 6,500 employees for its EV Driver Survey 2025 and found that more than a quarter (27%) of those with an EV say having access to a salary sacrifice scheme makes them more likely to stay with their current employer.

The appeal is also applicable to jobseekers. Six in 10 (60%) say the availability of a salary sacrifice car scheme would influence their decision to join a company, highlighting its growing role as a recruitment differentiator.

Tusker’s research also found that drivers who have made the switch are overwhelmingly happy with the decision. In total, 96% of EV drivers say they are satisfied or very satisfied with their vehicle, up from 93% last year, and 73% plan to stay electric for their next car. Only 3% say they would return to a petrol or diesel vehicle.

The study also found 91% say they are likely to order their next car through Tusker, and 96% would recommend the scheme to a colleague, demonstrating how a well-designed benefit can build long-term employee loyalty.

Kit Wisdom, managing director at Tusker, said: “EV salary sacrifice schemes are becoming one of the most valuable benefits in the organisational toolkit. Our data shows that when people get access to a new EV through salary sacrifice, it not only gives them access to new cars they might not otherwise be able to afford, but also strengthens their connection with their employer. They stay longer, feel more supported and are more likely to recommend the company to others.

“In a market where skills are in short supply, that is a competitive advantage.”